I really like this metaphor but I feel like what I hear most is that founders should always be selling and closing customers. How do you know how/when to balance setting traps vs closing individuals?
For your first sales, you have to be hunting. Once you have product-market fit and a repeatable sales motion.
Once you've found that, yes, you will absolutely still be called in to close details, but you (or someone at the company) needs to be thinking about building the machine.
I really like this metaphor but I feel like what I hear most is that founders should always be selling and closing customers. How do you know how/when to balance setting traps vs closing individuals?
For your first sales, you have to be hunting. Once you have product-market fit and a repeatable sales motion.
Once you've found that, yes, you will absolutely still be called in to close details, but you (or someone at the company) needs to be thinking about building the machine.