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Great post, will likely use this in an upcoming pitch. Thanks!

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Awesome post, Waseem. Succinct and practical, with a clear example. This framework could be used by any startup. Keep it up!

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Amen! As I wrote, "A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter)."

More here: https://www.whitenoise.email/p/storytelling

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