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There's an interesting nuance here. Entrepreneurs should focus their innovative energy on the Main Thing—not trying to get clever with the back office.

BUT if another company is doing the back office better BECAUSE it's the other company's Main Thing—like what you're doing with accounting at Pilot (or, I do say so, what we're doing with legal at Stansbury Weaver)—then definitely hire the back-office company that's doing it better.

The takeaway—and I couldn't agree more!—is that spending energy innovating outside your Main Thing is a poor use of a limited resource and is unlikely to have a meaningful positive impact.

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